It’s healthy to be skeptical of ambitious supercar startups. Far too many of them fail before ever delivering a single working vehicle. Creating a new car, even one based on a current production vehicle, is a difficult, complex and expensive task.
This is the Ares Design “Project Panther,” a concept for a coachbuilt supercar based on Lamborghini Huracan bones. Ares Design is the brainchild of Dany Bahar, who launched Red Bull Racing’s Formula One team as well as Scuderia Toro Rosso before becoming Senior Vice President of Commercial and Branding at Ferrari. Then, he was CEO of Lotus from 2009 to 2012, at which point the British automaker’s parent company was taken over.
So Bahar has experience in motorsports and in the auto industry. But let’s get back to Project Panther. While the car only exists in concept drawings at the moment, Ares Design promises that Project Panther will be produced in 2018, in an all-new design and production headquarters in Modena, Italy.
While Ares Design faces long odds in getting this car into full production, I hope they can make it happen. The boutique automaker says it’s received a number of confirmed deposits, and that Project Panther is undergoing final aerodynamic and crash-test engineering. If you ask me, the world needs more pointy-nosed, vintage-inspired, thoroughly modern supercars.