Toyota Prius Buyers Are Defecting To Tesla


Toyota Prius

With its trucks gaining popularity and cars dropping off, Toyota had a flat sales year in 2018. One of the cars on the decline was the Prius, which fell 19 percent. And it turns out an unlikely culprit is stealing away sales.

Toyota has an overall defection rate to other brands of around 9 percent. According to Jim Lentz, CEO of Toyota Motor North America, about half of that is caused by Prius owners switching to Tesla.

Although the Prius is not a direct competitor to any Tesla vehicle, the American automaker has certainly created more green options on the market. To stave off the competition for the world’s first mass-produced hybrid car, Toyota is sweetening the pot by adding an all-wheel-drive option. Also Toyota Safety Sense is now standard across the Prius line.

With its trucks gaining popularity and cars dropping off, Toyota had a flat sales year in 2018. One of the cars on the decline was the Prius, which fell 19 percent. And it turns out an unlikely culprit is stealing away sales.

Toyota has an overall defection rate to other brands of around 9 percent. According to Jim Lentz, CEO of Toyota Motor North America, about half of that is caused by Prius owners switching to Tesla.

Although the Prius is not a direct competitor to any Tesla vehicle, the American automaker has certainly created more green options on the market. To stave off the competition for the world’s first mass-produced hybrid car, Toyota is sweetening the pot by adding an all-wheel-drive option. Also Toyota Safety Sense is now standard across the Prius line.

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