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Ce modele Kia au cumpărat europenii în primul trimestru din 2022

Ce modele Kia au cumpărat europenii în primul trimestru din 2022

Potrivit noilor cifre publicate de ACEA (European Automobile Manufacturers Association), Kia a înregistrat cea mai bună performanță trimestrială din istoria mărcii – cu înmatriculări de 145.222 de unități în primul trimestru, reprezentând o creștere de 27,6% față de aceeași perioadă a anului 2021.

Această creștere a propulsat cota de piață Kia din Europa la o valoare fără precedent de 5.3% pentru trimestrul 1 și la o valoare solidă de 5.2% doar pentru luna martie.

În ciuda pieței auto în scădere, succesul Kia ilustrează beneficiile obținute de la rebranding-ul companiei realizat anul trecut și arată modul în care concentrarea pe soluții de mobilitate sustenabilă rezonează cu cumpărătorii de mașini din Europa.

Modelele electrificate reprezintă aproape 50% din vânzările Kia în Europa


La sfârșitul trimestrului I al anului 2022, înmatriculările Kia pe piețele UE, EFTA și Marea Britanie crescuseră la 145.222 de unități, față de 113.812 înregistrate în T1 2021. Comparativ cu aceeași perioadă a anului trecut, această creștere de 27.6% se poziționează favorabil cu piața generală, care a scăzut cu 10.6 %.

Cele mai vândute modele Kia în primul trimestru au fost cele din familia Ceed, cu 24.369 de înmatriculări, urmată îndeaproape de modelul Niro și noul Sportage cu 22.897 și, respectiv, 22.299 de unități.

Automobilele hybrid, plug-in hybrid și electrice (EV) Kia au reprezentat aproape 50% din vânzările totale în Europa, în creștere de la 28.4% în primul trimestru din 2021.

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