Audi returns to America’s biggest night in football with a humorous 60-second commercial called “Cashew.” Known for memorable storytelling, Audi highlights the brand’s electrification strategy by offering a glimpse of the fully electric Audi e-tron GT concept car.
“Cashew” will air on Sunday, Feb. 3 during the second quarter of the big game. San Francisco-based Venables Bell & Partners created the commercial. This year marks Audi’s 10th appearance during the game.
“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years. Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year,” said Loren Angelo, vice president, Marketing, Audi of America.
“Cashew” tells the humorous story of one man’s version of utopia, made complete by his vision of the perfect car. As the spot begins, viewers are transported through an ethereal field alongside a man walking. As he arrives at a rustic house, the man is greeted by his late grandfather and ushered into a garage where the all-electric Audi e-tron GT concept is revealed. Delighted, the man pushes the start button and the vehicle comes to life. Just before he can start his drive, the man is abruptly pulled back from his paradise as his body begins to convulse.
Back in an office setting, the man has just coughed up a cashew nut after receiving medical assistance from a colleague. As the colleague utters “You’re one lucky man. I was worried about you for a minute,” a look of utter disappointment paints the man’s face. The commercial concludes with the message: “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”