Land Rover Doesn’t Want To Show Concept Cars Because Of Counterfeiting

Land Rover

Land Rover has a problem with copycats—for example, just look at the LandWind X7, a Chinese SUV which bears a striking resemblance to the Range Rover Evoque. Speaking to Auto Express, Land Rover design boss Gerry McGovern says that the automaker is “wary of showing new concepts” over fears of another copycat situation.

McGovern thinks that Chinese automakers like LandWind could rush a car into production after a concept is shown. In the case of the LandWind X7, Land Rover hasn’t been able to halt production of the Evoque copycat, which sells for around a third of the price of the Evoque in China. Jaguar Land Rover sued LandWind’s parent company, Jiangling Motor, last year over the X7’s brazen similarities to the Evoque.

Land Rover hasn’t shown a concept car since 2014, when it debuted the Discovery Vision concept at the New York Auto Show. Its newest model, the Range Rover Velar (pictured above), made its debut in March in production-ready form.

Given McGovern’s comments, we may never see another Land Rover concept car again.

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