Trucks and Vans Top Car Sales in Hard Times
Trucks and vans are the bestselling vehicles in Korea as more prestigious passenger cars are being held up by a microchip shortage.
The two bestselling automobiles in the first four months of this year were Hyundai’s Porter truck with 26,569 and Kia’s Bongo van with 21,760.
The Porter had been the top seller several times, but this is the first time cars for commercial use have taken the top two spots.
The biggest reason behind the latest change appears to be the chip shortage, which has been delaying deliveries of popular passenger cars.
Sales of Hyundai’s Grandeur sedan, which had been competing for the top spot with the Porter truck, have slowed ahead of a revamp out late this year, while production of the Avante compact, Sorento SUV and Carnival minivan has slowed amid the chip shortage.
But the popularity of the 1-ton Porter also stems from an increase in self-employed people and delivery services, while it can also be converted into a camper.
In the import market, meanwhile, Mercedes-Benz ranked at the top by selling 7,822 cars, followed by BMW (6,658), Audi (1,051), Volvo (1,332) and Porsche (918). Audi fell from third to fourth while Volkswagen dropped to sixth place (847).
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